Interactive Media Marketing

urArtist network maintains ongoing relationships with a full range of online media and develops coverage with targeted outlets:

• Promote downloads and streams, land reviews and market shows
• Create multi-tiered promotions and contesting
• Online video distribution
• Develop and execute advertising, media buys and viral content distribution
• Marketing, content, and e-commerce partnerships with streaming video sites, social networks, ad-supported services and more

urArtist network builds and develops a committed network of fans and supporters, and engages them to help create a groundswell of support:

• Market via social networks and develop online community
• Fan database development and management
• Website development and management
• Manage fan communication and dialogue
• Strategic release of exclusive and viral content to fan lists

The six goals of any social media campaign for a band are:

• To reach more people
• To keep their fans informed
• To allow people to sample their music
• To sell their music and merchandise
• To have content that people can easily share with friends
• To engage their fans and encourage continued interest

Reach: twitter, video, blogs/press, myspace, facebook, reverbnation, allmusic, podcast/internet radio

Inform: twitter, myspace, facebook, reverbnation, allmusic, website, email

Sample: myspace, facebook, reverbnation, allmusic, website, video, blogs/press, podcast/internet radio

Sell: myspace, website Pass-along: video, blogs/press, social networking

Engage: video, twitter, website/artist blog, email database Video Sites include: YouTube, DailyMotion, MetaCafe, Blip.tv, Yahoo Video, Google Video, Revver, Mogulus, Vimeo, AOL Video, Spike, Collegehumor, FunnyOrDie, LiveVideo, Veoh

Social Networking sites include: Digg, Furl, Reddit, Yahoo Buzz, Magnolia, Stumleupon, Spurl